Who are we

The Australian Southern Bluefin Tuna Industry Association (ASBTIA) represents the Australian SBT industry. ASBTIA pioneered global tuna farming in 1991 and works to maintain a high level of quality and performance. The industry has developed through a large investment in innovation, research and training, with a philosophy of continuous improvement and full traceability.


ASBTIA Executive Committee

The Executive Committee is comprised of Southern Bluefin Tuna quota holders possessing knowledge, experience and expertise in fishing and aquaculture operations spanning decades. All Executive Members have a vested interest in the community of Port Lincoln.

The Committee provides leadership and long term strategic direction for the industry, meeting monthly in Port Lincoln.  

ASBTIA Executive Officer

Brian Jeffriess

Brian JEFFRIESS – Adelaide SA

Brian is the CEO for the Australian Southern Bluefin Tuna Industry Association. He is a current member of the Australian Maritime and Fisheries Academy, the Commonwealth Fisheries Association, the Aquaculture Advisory Council and the Fisheries and Aquaculture Research Advisory Committee. He has served on a variety of high level committees including the Australian Fisheries Management Authority (2001-2008), many fishery commissions, the FRDC Board, various subprograms and import/export committees. He has extensive fisheries and aquaculture experience spanning across industries from Australia’s cold temperate ocean to the tropical north.

With an economics degree, previous experience in business management and as chief political advisor, he brings a sound understanding of political and economic dynamics to ASBTIA. Brian has been awarded State and National Seafood Icon status and has received an Order of Australia award in recognition of his service to the fishing and aquaculture industries. He is a contributor to the sustainable management and harvesting of Australian fisheries through national and international professional associations.

Research Manager

Kirsten Rough

Kirsten ROUGH– Port Lincoln SA

Growing up on Eyre Peninsula, I was always interested in the sea. My base degree was in Natural Resource Management, I went on to do a Graduate Diploma and Masters Degree in Aquaculture. I’ve worked for the tuna industry since February 1994, primarily to establish baseline health information (SBT haematology, clinical chemistry, pathology, histology, histopathology, parasitology). This portfolio expanded to cover aspects of environmental monitoring (mostly from a risk to fish perspective, but also regulatory); refining production systems and farming operations; nutrition (ration size, type and feeding strategies, baitfish nutritional profiles); thermodynamics (SBT are unique amongst fish as they maintain their body temperature above the water temperature); net biofouling (impact and mitigation); chemical and heavy metal residue surveys of SBT (both regulatory and for market). I have been involved in the many other aspects of the industry over the years. In the 2012 fishing season we undertook a project  –  ‘Review of SBT Fishing, Weather and Oceanography in the Great Australian Bight, 1980 to 2012’, which revealed the importance of the broader climate systems to the tuna industry. This has lead to initiation of a collaborative project with the CSIRO and Bureau of Meteorology to develop a model to forecast the spatial distribution of tuna in the great Australian Bight fishing grounds. Investigating the potential impacts of seismic/oil/gas exploration on fisheries and ecosystems is also an emerging area of importance in this industry.